SUSTAINABLE FASHION WITH NATURAL DYES
We obtain our collection, which we have prepared with natural dyes for sustainable fashion, from 100% natural and sustainable sources. We use only natural materials, from pre-treatment to finishing, so that naturally dyed fabrics are truly “natural”. Thanks to natural dyeing, the use of auxiliary chemicals is reduced by 90% compared to reactive dyeing. The amount of water used in natural dyeing processes is 50% less than in conventional processes, and because the materials used are completely natural, the resulting waste water load is eliminated.
In addition, since the electricity consumption is 45% and the steam consumption is 70% less, the production processes of naturally dyed fabrics make significant contributions to protecting our environment. Our Be Pure project, in which we define a production respectful to nature, develops with the presence of our natural dyeing methods in our production process.