The Be Pure Project is a project where we realize our understanding of responsible textile production for the environment and people, and define our sustainability perspective on life and production. With this project, we follow and implement textile innovations with a sustainable perspective.
While more than 100 billion clothing items and 500 billion plastic bottles are produced every year, half of these products go into the environment as garbage and it takes centuries to decompose. Recycling these wastes, turning textile and plastic wastes into threads, recycling and reusing them means that sustainable production can be achieved.
In order to realize this production logic, we re-evaluate the yarns produced from recycled materials in our collection and support the recycling cycle and sustainable fashion.
At the same time, we use natural dyeing processes (botanical dyes) that are entirely derived from nature and safe for the environment to color our products. We closely follow innovations and technological advancements in fabric dyeing and finishing methods, and by continuously improving our raw material usage and finishing systems, we focus on protecting both nature and the future of human life during the fabric dyeing and finishing stages.
By incorporating seaweed into the natural raw materials used in textile products, we are diversifying our use of sustainable materials such as linen and hemp. Our fabrics made from seaweed—bringing the healing power of the ocean—help protect the skin from the environmental stressors of daily life. To harness the purity of seaweed and its richness in vitamins, amino acids, and minerals, we produce Seacell fabrics.
We go beyond conventional natural textile materials by integrating easy-care textiles, eco-friendly finishing processes, and fibers derived from waste materials used in the food and pharmaceutical industries. Our production also includes recycled polyester made from discarded fishing nets—helping to reduce threats to marine life from ocean waste. These innovations are all part of our commitment to responsible and forward-thinking fabric production.
"With Be Pure! Project, we do not only use raw materials for textile, but also adopt methods that save energy and resources."
We treat all of the water we use with our advanced technology infrastructure, and we reduce our water consumption by repeatedly using it. We design and manufacture by using production techniques that have the low impact on nature by minimizing carbon absorption.
In our management process, we expand our work with proven systems to improve efficiency, quality and satisfaction in all areas. It constitutes the key point of our success thanks to the synergy we have created by including all our employees with the Kaizen System in textile.
We provide our employees with a motivating work environment where they freely share their business development and solution-oriented ideas, apply their ideas, and grow success together in our working system.
Kaizen System, which is a working discipline based on continuous thinking and development, has become synonymous with Özen Mensucat's corporate culture.
